The Grind

Every Instagram influencer or supposed motivational speaker is always talking about the Grind.

They are ever so keen to point out how you must grind to succeed.

Apparently when running a small business it is essential to grind it out and really struggle. That is the only way you will achieve your goals.

Well I’m terribly sorry to completely disagree with them my but what they are saying is just not true.

Clearly they are not working with something they are truly passionate about.

Yes running a small business is a lot of hard work but it certainly is not a grind.

We all have tasks which we prefer, in my case the dog walks and adventures in nature.

Then there are the less fun tasks which of course have to be done, such as invoicing and admin.

But it is the approach you take to these tasks which determines your outlook on them. I look at my invoicing and admin with gratitude. A simple calculation is that the more invoices I am sending out means the more happy dogs we are getting to take out on adventures. And in turn the more happy customers we are able to help out in their daily lives.

How could that ever seem like the Grind?

I am extremely fortunate that it doesn’t feel like work.

The Grind sounds like a very sad and negative way to approach any project you are passionate about.

Of course not everyday is going to be rainbows and unicorns but they wouldn’t be adventures if they always went exactly to plan. Adaptability and flexibility win the day.

Do what you want to do on a daily basis and it will feel like you are are never working.

Doggies: Ronja, Ilex, Samus, Wilma and Lucy

Doggies: Ibsen, Quila, Jello, Oscar and Lexi

Doggies: Kira, Mira, Pippi, Saga and Stella

Doggies: Zappa, Fant, Wilma, Memphis and Ville

Doggies: Haraka, Twist and Lucy

Doggies: Mari, Nola, Tex and Hedda

Doggies: Milli, Fridtjof, Tiki, Kimba and Ferd

Have a lovely evening with your doggies and we are back again in the morning for more dogwalking in Oslo nature.


Christina, Karianne, Linn, Veronica, Alex and Matt

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