Why?

Why do we do what we do?

This is the final part of the three-part blog series. And I have to say it is the one I have most look forward to writing.

Much like in yesterday’s post about “how we do what we do”, I am quite aware I will have to pick and choose to be concise.

I grew up as an only child in a family with dogs. Our first dog Guinness was 7 when I was born. I therefore spent my infancy quite rightly believing that he was my older sibling. And my connections to dogs and the way in which I regard them has never changed from that point. I often find it hard to comprehend when people refer to dogs as pets instead of family members.

Fast forward a few years and my inspiration was forged from watching the Adventures of Indiana Jones. This culminated in our second family dog being called Indie.

Living next to London’s largest Park I was given the freedom to adventure and play.

I hope by now you are making the connection to the business I was to create in 2013.

Freedom, play and adventure are the basic “why?”

If you have watched the short Mini film on the Our Story page, you will know that at I used to work in finance in London for 5 years. Every experience is a learning process and it certainly helped me to discover that the non-conventional and passion-driven approach was where I should go (or should that be “gå”)

I do hope these three blog posts have at least given you all a better understanding of what, how and why we do this.

Check out today’s fun below 👇

Doggies: Sid, Eddie, Haraka, Tiki and Memphis